Who we are
CompareFlights.co.uk is operated by TheMediaFlow Ltd, a company registered in England and Wales (Company No. 06769171). Our registered address is available on request.
We are the data controller for the personal data collected via this website. If you have any questions about how we handle your data, please contact us at: [email protected]
What data we collect
When you use CompareFlights.co.uk, we may collect the following categories of data:
- Usage data — pages visited, search queries entered (e.g. routes, destinations, dates), time spent on pages, referring URLs, and browser/device information.
- IP address — your internet protocol address, used to infer approximate location (country/region level) for analytics purposes.
- Tracking identifiers — affiliate tracking parameters on partner links. We set no analytics or advertising cookies. See our Cookie Policy for full details.
We do not collect or store payment information. CompareFlights.co.uk is a price comparison service. All flight bookings are completed on third-party partner websites (such as airlines and online travel agents) and we have no visibility of, or responsibility for, payment data entered on those sites.
How we use your data
We use the data we collect for the following purposes:
- Service improvement — to understand how visitors use the site, identify popular routes and features, and fix issues.
- Traffic analysis — to measure and report on website performance, including via Google Analytics.
- Personalisation — to remember your preferences (e.g. preferred currency) and provide relevant content where possible.
- Partner links — when you follow a link from this site to KAYAK we record the click: the time, the route, the type of page it came from, the kind of site you arrived from (for example a search engine) and whether the device was a phone or a computer. We do not record your IP address or browser details with it. This is how we are paid and how we see which pages are useful; it does not affect the prices shown.
Our lawful basis for processing under UK GDPR is legitimate interests for cookieless analytics, partner-click recording and service improvement. We set no non-essential cookies, so no consent banner is shown.
Cookies
We use cookies and similar technologies on this website. These fall into the following categories:
- Session cookies — essential for the website to function. These expire when you close your browser.
- Analytics — we use Google Analytics in consent mode with analytics storage denied: it receives cookieless, anonymous page-view and click counts and sets no cookies in your browser. Data is processed by Google LLC.
- Partner cookies — KAYAK sets cookies on its own domain (kayak.com) when a page containing the KAYAK search box loads and when you click through to KAYAK. Viator and Impact.com set cookies on their own domains when you click through to them. These record the referral and are governed by each partner's policy.
- Preference cookies — to store your currency or other UI preferences across visits.
For a full breakdown of cookies used, including names, providers, and durations, please read our Cookie Policy.
Third parties we share data with
We work with a small number of trusted third parties who may receive data as part of delivering our service:
- Google Analytics (Google LLC) — receives anonymised usage and traffic data for site analytics. Google's privacy policy: policies.google.com/privacy
- KAYAK — provides the flight, hotel and car-hire search on this site (the search box is KAYAK's, embedded in our pages) and the fare data we publish. When you search or click through, you are dealing with KAYAK directly. KAYAK privacy policy: kayak.co.uk/privacy
- Travelpayouts — supplies search data for the fare finder tool. Our server fetches it; nothing about you is sent. Travelpayouts privacy policy: travelpayouts.com
- Viator (Tripadvisor) — provides tours and activities affiliate links. Viator privacy policy: viator.com
- G Adventures via Impact.com — adventure tour operator and affiliate network. Impact.com privacy policy: impact.com
We do not sell personal data.
Your rights under UK GDPR
As a UK resident, you have the following rights regarding your personal data:
- Right of access — you may request a copy of the personal data we hold about you.
- Right to rectification — you may ask us to correct inaccurate or incomplete data.
- Right to erasure — you may request that we delete your personal data, where we have no legitimate reason to continue holding it.
- Right to data portability — you may request a machine-readable copy of data you have provided to us.
- Right to object — you may object to processing based on legitimate interests.
- Right to withdraw consent — where processing is based on consent, you may withdraw it at any time by contacting us.
To exercise any of these rights, please contact: [email protected]
You also have the right to lodge a complaint with the UK's supervisory authority, the Information Commissioner's Office (ICO): ico.org.uk · 0303 123 1113
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes we will update the "Last updated" date at the top of this page.
We encourage you to review this page periodically. Continued use of CompareFlights.co.uk following any update constitutes acceptance of the revised policy.
This policy was last reviewed and updated in April 2026.