Who we are
CompareFlights.co.uk is operated by TheMediaFlow Ltd, a company registered in England and Wales (Company No. 06769171). Our registered address is available on request.
We are the data controller for the personal data collected via this website. If you have any questions about how we handle your data, please contact us at: [email protected]
What data we collect
When you use CompareFlights.co.uk, we may collect the following categories of data:
- Usage data — pages visited, search queries entered (e.g. routes, destinations, dates), time spent on pages, referring URLs, and browser/device information.
- IP address — your internet protocol address, used to infer approximate location (country/region level) for analytics purposes.
- Cookies and tracking identifiers — session identifiers, analytics cookies, and affiliate tracking parameters. See our Cookie Policy for full details.
We do not collect or store payment information. CompareFlights.co.uk is a price comparison service. All flight bookings are completed on third-party partner websites (such as airlines and online travel agents) and we have no visibility of, or responsibility for, payment data entered on those sites.
How we use your data
We use the data we collect for the following purposes:
- Service improvement — to understand how visitors use the site, identify popular routes and features, and fix issues.
- Traffic analysis — to measure and report on website performance, including via Google Analytics.
- Personalisation — to remember your preferences (e.g. preferred currency) and provide relevant content where possible.
- Affiliate tracking — to correctly attribute referrals to partner booking sites so we can earn commissions. This is part of our business model and does not affect the prices shown.
Our lawful basis for processing under UK GDPR is legitimate interests for analytics and service improvement, and consent (via cookie acceptance) for non-essential cookies and tracking.
Cookies
We use cookies and similar technologies on this website. These fall into the following categories:
- Session cookies — essential for the website to function. These expire when you close your browser.
- Analytics cookies — we use Google Analytics (cookies:
_ga, _gid) to measure traffic and behaviour on the site. Google Analytics data is anonymised and processed by Google LLC.
- Affiliate tracking cookies — when you click through to a partner booking site, tracking cookies are set by our affiliate partners (Travelpayouts, Viator, Impact.com) to record the referral. These typically persist for 7–90 days.
- Advertising cookies (Google AdSense) — Google and its partners (including certified third parties) use cookies to serve advertising on this site, measure ad performance and, where you have given consent, deliver personalised advertising. These cookies are typically set in the
doubleclick.net and googlesyndication.com domains. UK and EEA visitors are shown a consent prompt the first time they arrive on the site and may withdraw consent at any time via the cookie settings link in the footer.
- Preference cookies — to store your currency or other UI preferences across visits.
For a full breakdown of cookies used, including names, providers, and durations, please read our Cookie Policy.
Third parties we share data with
We work with a small number of trusted third parties who may receive data as part of delivering our service:
- Google Analytics (Google LLC) — receives anonymised usage and traffic data for site analytics. Google's privacy policy: policies.google.com/privacy
- Google AdSense (Google LLC and its certified advertising partners) — serves display advertising on this site, measures ad performance and, where consent has been given, delivers personalised ads. Google uses cookies and similar technologies (the DoubleClick cookie included) to do this. You can manage your ad personalisation preferences at adssettings.google.com, opt out of personalised ads from participating networks at youronlinechoices.com (UK/EU) or optout.aboutads.info (US), and review Google's advertising policies at policies.google.com/technologies/ads.
- Travelpayouts — our primary flight and travel affiliate network, providing real-time price data and tracking links. Travelpayouts privacy policy: travelpayouts.com
- Viator (Tripadvisor) — provides tours and activities affiliate links. Viator privacy policy: viator.com
- G Adventures via Impact.com — adventure tour operator and affiliate network. Impact.com privacy policy: impact.com
We do not sell personal data. Where Google AdSense and its certified partners are used to serve advertising, the legal basis is your consent for personalised ads (collected via our cookie banner) or our legitimate interest in funding the site through non-personalised contextual advertising where consent is declined.
Your rights under UK GDPR
As a UK resident, you have the following rights regarding your personal data:
- Right of access — you may request a copy of the personal data we hold about you.
- Right to rectification — you may ask us to correct inaccurate or incomplete data.
- Right to erasure — you may request that we delete your personal data, where we have no legitimate reason to continue holding it.
- Right to data portability — you may request a machine-readable copy of data you have provided to us.
- Right to object — you may object to processing based on legitimate interests.
- Right to withdraw consent — where processing is based on consent, you may withdraw it at any time (e.g. by adjusting cookie settings).
To exercise any of these rights, please contact: [email protected]
You also have the right to lodge a complaint with the UK's supervisory authority, the Information Commissioner's Office (ICO): ico.org.uk · 0303 123 1113
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes we will update the "Last updated" date at the top of this page.
We encourage you to review this page periodically. Continued use of CompareFlights.co.uk following any update constitutes acceptance of the revised policy.
This policy was last reviewed and updated in April 2026.